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  • Alexis Keltner

What is a Brazilian Blowout?

Updated: May 19

Hey Babes!



I get asked this all the time, so I thought I’d shed some light. A Brazilian Blowout, in layman’s terms, is a smoothing treatment. That’s right. Not a straightener. Not a relaxer. A smoothing treatment. Not as scary as you thought, huh?


This technology is so bomb. Brazilian Blowout is a completely customizable treatment, that results in smoother, shinier, more manageable hair. It will reduce blow dry time and speed up the flat ironing process. Your hair won’t react to humidity as harshly, so it won’t “grow” when you’re in a humid environment. At your consultation, we will discuss your hair history and what results you hope to achieve by getting this service. When determining realistic results, we have options to simply smooth your hair slightly or use a more intense treatment to begin the process of straightening your hair. If you have certain areas that are more resistant to styling and are curlier (usually occurs in the nape, near the neck or behind ears) we can use the treatment only in that area as a solution to contrasting textures. Once again, this is totally custom to the individual. We will come up with your custom solution at your consult!


I usually recommend this treatment to people that have thick, coarse, curly/wavy hair that prefer to wear it straight. It is a life saver for these guests, and they really love this treatment to make their life easier, styling time way quicker and hair look better and healthier! I have discussed in my Top 5 Color Essential’s post about Heat being the devil. When you get a BB, you don’t have to use as high of heat to style your hair, as it is much more manageable and less frizzy! We love to create solutions for our guests, and our frizzy, uncontrollable gals love this!


When you have this service done, we recommend taking home professional shampoo, conditioners, and styling treatments. Using these will prolong your blowout. We also recommend following up with an in salon Olaplex Treatment or deep conditioner, the following week, as this is a chemical service and we want to make sure your hair has responded well and that you love it! For guests that want a longer-term fix and want to slightly straighten their hair along with smoothing, we recommend a BB every 3 months to slowly build into your hair. The more we do this service, the better the BB will be, and smoother and straighter your hair will become, over time. This is not something that we do in one session. Your first BB will usually last about a month and a half of great smoothness and reduced styling time. The more we do it, the more months your Brazilian Blowout will last!

If you are interested in this service, please book a consultation and we would love to help determine if this is a good fit for your hair and your needs! We look forward to serving you and giving you smooth, beautiful blown out hair!

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